Privacy Policy

We collect information that you choose to provide to us, information generated when you use our website, and information needed to respond to commercial inquiries.

• Contact and inquiry information: name, email address, phone or WhatsApp number, country or region, company details if provided, and the message you submit through our forms.
• Equipment and quote information: excavator brand, model, machine class, year or hour preferences, attachment requirements, destination port, shipping region, shipping method, target budget, inspection requirements, and other details needed to prepare a quotation or sourcing recommendation.
• Tool and calculator inputs: values entered into landed-cost estimators, container loading calculators, model selectors, fitment checkers, hour-life tools, and similar website tools. These inputs may include FOB price, destination region, import duty percentage, shipping method, machine size, carrier brand, attachment type, or job requirements.
• Files and technical materials: photos, videos, documents, machine specifications, shipping requirements, or project information that you voluntarily send to us for quotation, inspection, fitment, or export support.
• Website and device data: IP address, browser type, device type, pages viewed, referring pages, approximate location, cookie identifiers, consent preferences, and similar analytics or security data.

We use personal information for legitimate business purposes connected with used-equipment sourcing, quotation, inspection, logistics, and customer support, including to:

• respond to your inquiry and communicate by email, phone, WhatsApp, or other requested channels;
• prepare FOB, CIF, landed-cost, or other commercial quotations;
• check current stock, machine condition, inspection evidence, attachments, shipping options, and export documentation requirements;
• match your requested brand, model, tonnage, application, or destination market with suitable machines or attachments;
• arrange or discuss inspection photos, walkaround videos, refurbishment notes, loading plans, logistics, customs support, and after-sales communication;
• operate, secure, troubleshoot, and improve our website, forms, calculators, and content;
• measure website performance, understand buyer interest, and improve our products and services;
• send business updates or follow-up messages where permitted by law or where you have requested them;
• prevent spam, fraud, abuse, unauthorized access, or misuse of our website; and
• comply with legal, tax, accounting, customs, export, dispute-resolution, or regulatory obligations.

Our website uses cookies and similar technologies to operate the site, remember consent choices, analyze traffic, improve content, measure advertising effectiveness, and support relevant advertising or remarketing where permitted.

Depending on your region and consent choices, cookies may be used by us and by third-party partners for analytics, personalization, advertising measurement, audience insights, spam protection, embedded content, and service improvement. You can accept, reject, or manage non-essential cookies through the cookie banner or floating consent icon on the website. You may also control cookies through your browser settings.

If you disable certain cookies, some website features, forms, embedded tools, or preference settings may not work as intended.

We do not sell personal information for money. We may share information only when reasonably necessary for the purposes described in this Privacy Policy, including with:

• Our internal team: sales, sourcing, inspection, logistics, export, and customer-support personnel.
• Service providers: website hosting, form delivery, email, analytics, advertising, security, CRM, translation, IT support, and other vendors that help us operate the website and manage inquiries.
• Business and logistics partners: machine suppliers, inspection support providers, refurbishment partners, freight forwarders, port agents, customs brokers, insurance providers, and documentation partners where needed to quote, inspect, ship, or deliver equipment.
• Professional and legal parties: accountants, auditors, legal advisers, banks, authorities, or regulators when required for compliance, dispute resolution, fraud prevention, or lawful requests.

We require service providers and partners to use information only for the relevant business purpose and to protect it appropriately.

Liehuang is based in China and serves buyers worldwide. When you contact us from outside China, your information may be transferred to, stored in, or processed in China and in other countries where our service providers, logistics partners, or technology vendors operate. These countries may have data-protection laws that differ from those in your location.

Where required, we use appropriate safeguards for cross-border processing, such as limiting access, using contractual protections, and processing information only for the business purposes described in this Privacy Policy.

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal information. You may also withdraw consent for certain processing, opt out of marketing communications, or manage cookie preferences through the website’s consent tool.

If you are a California resident, you may have rights to know what personal information we collect, request deletion or correction, opt out of certain sharing for cross-context behavioral advertising where applicable, and not be discriminated against for exercising your privacy rights. We do not knowingly sell personal information for money. Some advertising or analytics cookies may be considered “sharing” under certain privacy laws, and you can control those choices through the cookie consent tool.

To exercise privacy rights, please contact us using the details in the Contact Us section below. We may need to verify your identity or authority before responding.

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy. Retention periods may depend on the type of information, the status of your inquiry or transaction, legal and export-document requirements, dispute risk, security needs, and accounting obligations.

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Our website and services are intended for business users and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

Our website may include links to third-party websites, social sharing services, maps, videos, analytics providers, advertising platforms, logistics resources, or other external services. Their privacy practices are governed by their own policies.

We may update this Privacy Policy from time to time to reflect changes in our website, services, cookies, business processes, or legal requirements. The updated version will be posted on this page with a new Last updated date.